Prof. Dr. Fernando G. Alberti, Breakthrough Thinkers Magazine |
As customers get accustomed to moving seamlessly between online and offline words, our products and services also witness a fusion between the physical and the digital worlds “phygital”. It has three fundamental characteristics: immediacy, immersion, interactivity. How to find the right compromise between human choices and automated decisions in your organization? How to rethink your business model to fully grasp the potential of the integration between physical and digital? |